Justin Barnett

Justin Barnett has worked for more than 30 years as a communications advisor in New Zealand, Australia and Asia.  He relocated to Wellington from Thailand in January 2020 but retains his interest and networks in Asia to support clients across the region.


Before establishing True Reach Asia in July 2015, Justin was Managing Director of the Thailand office of global PR group Grayling, where he advised a range of international companies including IKEA, British Airways, FedEx Express, Electrolux, Levi’s, Diageo, PepsiCo and Intel Corporation.  He was previously Director of Corporate Affairs at Tesco Lotus - Tesco PLC's operation in Thailand.  In his five years with Tesco the company grew its Thailand network from 20 to more than 450 stores across a range of formats.