Samson Phommachack

Samson Phommachack is a valuable ExportNZ and Buy New Zealand Made team member at Business New Zealand. With over 11 years of experience in Startups, Marketing, and Business Development, Samson has established a reputation for developing effective business growth strategies that result in win-win situations for all involved.

Samson began his professional journey at Education New Zealand, where he played a pivotal role in marketing New Zealand's education export offering to international students. Over the years, he has worked extensively in technology, software-as-a-service startups, and digital marketing, contributing significantly to product development, go-to-market launch campaigns, and agency growth.

In recent years, Samson has focused on returning to his international business and international relations roots, developing a deeper understanding of the relationship between NZ and ASEAN. His ability to navigate different cultural spheres and conduct business internationally is a testament to his ability to do business in new markets.

Samson belongs to several leadership networks, including the Asia New Zealand Foundation Leadership Network and Multi-Ethnic Young Leaders Network. 

As a first-generation New Zealand-born Laotian, Samson brings a unique perspective to the Executive Committee, driven by his passion for cultural development and exchange. He believes business and storytelling are powerful tools for fostering growth and engagement between countries. As a new committee member, Samson aims to offer fresh insights and a strong focus on marketing and growth and hopes to inspire younger New Zealanders to engage with ASEAN countries.